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Friday, 18 January 2013

Steps To Create The Perfect Photography Portfolio To Show Clients


In the world of professional photography, your portfolio is the most important thing for securing work and getting you clients. Your portfolio is like your resume and, like a resume, poorly presented portfolio isn't going to impress anybody; you aren't going to get your name out there if you don't stand out from the crowd.
If you're looking to improve your portfolio, follow these steps and make sure you have your best work on show before you meet with clients.
Focus Your Portfolio to Suit the Work You're Looking to Get
Aiming to be a wedding photographer? Include wedding photographs. Looking for work doing corporate photos? Include corporate photographs. Some people just don't understand that clients need to see examples of relevant past work and not just whatever you have taken pictures of the past weekend.
Choose the best photographs that suit the type of work you're looking for and make sure they are the main feature of your portfolio.
Electronic or Hard Copy?
As technology grows, electronic portfolios are becoming the norm in the industry. Passing electronic versions of your portfolio around to clients online and even through social business networks like Linkedin is a pretty standard way to get work, but for client meetings in the real world you should always have a well-presented hard copy available to show off.
Present Your Hard Copy Portfolio Well
A properly bound, beautifully presented portfolio will do you a world of good. Clients are not likely to take a portfolio that has been hastily pasted together, no matter how great the photos are inside. Think how you want clients to see you, the kind of image you want to present and create a hardcopy portfolio to suit.
Include an Appropriate Number of Photos
You want to offer a selection of your work without overdoing it. You don't need to include every photograph you have ever taken, but when a client sees a portfolio with less than ten images it's hard to be impressed. Select only your best work, but try to get as many as thirty photographs to show that you are capable of consistent quality.
If you are looking for more work and you want the chance to develop and grow as a photographer, you need to have a great photography portfolio. Presentation is everything in this industry; by following a few of these tips, you can create a perfect portfolio that shows off your talents and impresses clients.

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