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1. Set a short window for photo viewing and purchasing
Give your clients ample time to check out their photos and make a decision, but not so long that they get busy and push it off. Creating a sense of urgency helps make the sale happen. Does this mean making a bride spend her honeymoon rushing to place photo orders? Of course not. Create a window of time that's right for your clients, be it a week, a month, or more. Let them know clearly that their photos are available for this timeframe, and not afterwards. Most online photo proofing galleries provide the ability to "expire" a gallery. Some photographers even include an extra fee to reinstate a photo gallery - if you do this, make sure your clients are aware of this fee up front. Remind your clients when the expiration date is close - you can set an email for a future date "last chance to view your photos online" - give them a day or two notice so they have time to place the order.
2. Create a time-limited promotion
Create a deal that is only good for a limited time; "order by Friday for 10 free gift prints". Make sure to place a clear expiration date on your promotion and stick to it. If a client orders late, politely tell them "sorry, that was a limited time offer". Don't be pushover if you've clearly stated the conditions of your promotions.
3. Make your prices simple and clear
Tier based discounts, such as orders over $200 get 10% off, over $400 get 20% off.
Buy something, get something discounts - buy two 8x10's, get one free (great if you show an example of a triptych wall display).
Order by a certain date for upgrades in paper quality.
A straight up sale of an item you'd like to encourage - $10 off all canvases.
Ultimately, your client will be happiest if they have great images, and soon enough that they feel connected with the event or photography session. These simple selling tips can help encourage a timely purchase and give your clients the products that they want.
Sam enjoys helping professional photographers succeed by utilizing online photo sales tools, social media, and emerging technology.
Author: Sam Breece
Article Source: http://EzineArticles.com/?expert=Sam_Breece